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Cannes Lions: The Convergence of Community, Creativity and Commerce
By Christine Russo republished from Rethink Retail
Cannes Lions, while rooted in the celebrations of creativity and awarding the work, is also a place for future thinkers and doers. Revenue, commerce, income, and ROI are, well, not really at the fore; leading one to believe creativity and commerce are odd bedfellows, adjacent and symbiotic rather than intertwined and co-dependent.
While commerce was not glaringly at the forefront of Cannes Lions, I found it hiding in the shadows — a fascinating twist providing insights into large retailers’ survival and creativity. Before we get into it, here are my four observations as a star-struck outsider and a first-timer on assignment at Cannes Lions.
Four Cannes Lions Observations:
- Sky-High Profile Presenters: Ryan Reynolds, Megan Thee Stallion, Cam Jordan, Elizabeth Olsen, Garry, Kasparov, just to name a few.
- Metaverse and Web 3.0: The DOMINANT event topic included presenters Paris (as in Hilton), Gary (as in Vee), Marc Mathieu (Co-Founder, Web3 Studio at Salesforce), Coinbase CMO, Reddit CMO, WGSN, and many more.
- Booming Big Tech: Google, Meta, Amazon, Twitter, and Pinterest had gargantuan glamorous beachfront “cabanas” to host huge presentations, drink rosé, network, and more. What Nasdaq melt-down?
- Mega-sized Missions for Good:
- A video presentation from…