Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.

Russo: Hey everyone. Welcome Michelle Bacharach CEO of Findmine, So tell me about Findmine and what’s going on right now?

Bacharach: One of the reasons I started this business was that I believe personalization can literally bankrupt businesses.

Russo: Wow!!

Bacharach: There’s so much risk in just doing the personalization , and losing your…