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Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.

Christine Russo
10 min readAug 18, 2022

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Russo: Hey everyone. Welcome Michelle Bacharach CEO of Findmine, So tell me about Findmine and what’s going on right now?

Bacharach: One of the reasons I started this business was that I believe personalization can literally bankrupt businesses.

Russo: Wow!!

Bacharach: There’s so much risk in just doing the personalization , and losing your brand’s editorial vision. There’s what’s right for the customer. What’s right for the brand. And this magic intersection is this tiny slice in the middle that without Findmine AND a personalization solution, you’re never gonna find it.

Russo: Personalization has been a huge topic. And I think universally agreed upon as a very important aspect to having a digital business. What you’re saying is guys, guess what…that doesn’t work the way it should, without this other part . It actually doesn’t function without the curatorial side of it, which is Findmine.

Bacharach: I think personalization can be so dangerous if taken to an extreme .There’s hidden trap doors that will catch you in this endless cycle of reducing your price, which will lead to your ultimate death. You’re never gonna win and your brand dies. Our first input is: what does the brand believe? What is that differentiation? Keep that sacrosanct. We’re never going to let the…

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Christine Russo
Christine Russo

Written by Christine Russo

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Top 100 Retail Influencer 2022 in US and UK- Forbes Business Council member Covering the rapid changes taking place in the retail industry.

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