Christine Russo
3 min readApr 30, 2022

Metaverse: 4 Reasons Why It Matters To Retail and Brands

1.Immersive Matters As Much If Not More Than Transactions: Today customers are spending HOURS in immersive environments, making friends, interacting, socializing, creating communities.

2. Community Owned Virtual Worlds are The Future. Or more accurately the present, as it’s already happening. Metaverse removes so many barriers that existed in web 1.0 and 2.0 and allows for freedom. According to Dan Li, a partner at Seattle venture capital firm Madrona Venture Group, the power of the communities are ….. due in part to the “stickiness” of users who help populate the…

Christine Russo

Top 100 Retail Influencer 2022 in US and UK- Forbes Business Council member Covering the rapid changes taking place in the retail industry.