The Metaverse is a Brand’s “Betterverse”

Christine Russo
2 min readJul 4, 2022

Reprinted from Marketscale

Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in the virtual and physical world simultaneously.

Hochberg believes that the term Metaverse should not be synonymous with confusing. If Hochberg gets his way, people could…

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Christine Russo
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Top 100 Retail Influencer 2022 in US and UK- Forbes Business Council member Covering the rapid changes taking place in the retail industry.