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Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos

Christine Russo
2 min readJul 30, 2022

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byChristine Russo

SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos on a vast scale. Butler’s background is in marketing, and she knows that the power of selling relies on good storytelling, “stories sell,” said Butler, StoryTap, “focuses on the actual video story, that’s gotta be at the heart [of our work].”

StoryTap works in many different verticals, including services, universities, retail, and nonprofits. StoryTap obtains review videos for services, experiences, or products. The platform allows consumers to create a narrative about their experience with the product or service.

The technology takes it a step further and matches reviews with like consumers. For example, the reviews reach the audience browsing the site on geography, age, gender, etc. The motivation for this strategy, consumers are more swayed by reviews from people they identify with. The technology helps segment reviews and deliver persuasive videos.

To obtain customer videos with impact, StoryTap focuses on the review prompt. It’s challenging to engage a consumer who will go on to tell an authentic story. “We invest a lot in the ask,” said Butler.

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Christine Russo
Christine Russo

Written by Christine Russo

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Top 100 Retail Influencer 2022 in US and UK- Forbes Business Council member Covering the rapid changes taking place in the retail industry.

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