Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.

Russo: I’m excited to welcome Greg Petro CEO of First Insight. I’m really thrilled because Greg, I, really admire your work. So I’m really glad to have you here. Thank you, Christine. It’s a pleasure to be with you. So let’s start with, voice of the customer. Okay. Okay. So first let’s hear how you define voice of the customer, but before we do that, how is it that you utilize voice of the customer? Right. Our objective at first insight and the work that we’ve done is about trying to understand what the customer wants, but also where they’re…