Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.

Russo: I’m excited to welcome Greg Petro CEO of First Insight. I’m really thrilled because Greg, I, really admire your work. So I’m really glad to have you here. Thank you, Christine. It’s a pleasure to be with you. So let’s start with, voice of the customer. Okay. Okay. So first let’s hear how you define voice of the customer, but before we do that, how is it that you utilize voice of the customer? Right. Our objective at first insight and the work that we’ve done is about trying to understand what the customer wants, but also where they’re headed so that you can serve them.

And I think to answer your question, how do you use data? Well, if you’re looking in the rear view mirror constantly about what people have experienced. Well, it’s helpful. But it’s much better if you could anticipate what they’re headed towards. So there’s a feedback loop that you are passionate about, right?

What I’m passionate about is enabling decision makers to stop making false, false, positive decisions, or perhaps even worse, bad decisions based upon limited data sets I would say without a doubt I’m extremely passionate about is that we as executives in any industry, whether it’s automotive, high tech you know, software, our company or retailers, brands, and manufacturers, we’re here to serve customers. And I use the word perfectly serve in the sense that we have an accountability and responsibility to give them what they want and need and would like, well, I guess the best way to do that is…